GolfNow is an innovative technology company that creates seamless ways for golfers and golf courses to better connect. GolfNow operates the largest online tee-time marketplace in the world, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices any time of day. GolfPass members receive special playing perks through GolfNow, including tee time credit and rewards. GolfNow, part of the NBC Sports Group with offices in Orlando, Fla., and Belfast, Northern Ireland, also provides technology, support and marketing services to more than 9,000 golf courses in 24 countries around the world.

The Challenge

The team at GOLFNOW needed a redesigned website, re-platformed from Drupal to WordPress, to improve flexibility, increase lead generation, create marketing engagements and present client resources. The old website did not provide the tools needed for the internal GOLFNOW team to easily manage content in a seamless workflow.

We could not be more excited about our new website, from how it looks and feels to how intuitive it is. Yikes helped create something that will provide a major benefit to our existing clients and potential customers, as well as our marketing and sales teams. The Yikes team was a pleasure to work with and committed to service at every step, making for an efficient and enjoyable project all around.

Kevin Stanley, B2B Marketing Manager
Golf Channel

The Solution

We performed a site review and created an action plan to migrate all site content to WordPress running on WordPress VIP. After a design kickoff meeting, we created a new and engaging site design to accurately reflect the GOLFNOW brand. The new site has a wp-admin experience to allow the GOLFNOW team to do everything they need, including adding Pardot Forms, testimonials and a suite of reusable Gutenberg blocks to site pages.

The team at GOLFNOW was a delight to work with and we are proud to have made them a site that not only better represents their brand, but is also easy to use.

Tracy Levesque