The Hollywood Reporter

About The Hollywood Reporter

The Hollywood Reporter (THR) is the premier destination and most widely trusted resource for entertainment news, reviews, videos and analysis. The Hollywood Reporter is a subsidiary of Penske Business Media, LLC.

The Challenge

The Hollywood Reporter needed a redesigned WordPress theme based on PMC technical specifications for migration to WP VIP. PMC uses a unique, complex design system.

I’m a huge fan of Yikes. They reliably deliver great work and are a fantastic group of people to collaborate with. We’ve turned to them to develop sales sponsorship executions, a brand-new product and a publishing site redesign – all for Penske Media’s highest-profile entertainment brands. Each was a success with our creative, business and technical teams thrilled with the results. As the Director of Product Management, I appreciate how easy their team is to communicate with and how they can adapt their development process to serve goals of the project. And, of course, their technical excellence.

Derek Ramsay, Director of Product Management
Penske Media Corporation

The Solution

YIKES developed 16 primary page templates defined by the PMC’s design team, implementing requirements including specific code and functionality as required. As a WP VIP Agency Partner, our expertise developing with the highest WordPress VIP coding standards allowed us to focus on the complexity of PMC’s own design system, with which we have a unique experience.

YIKES, Inc. has had the privilege of working with members of the PMC team on previous projects. We appreciate the organized process, collaboration, and care of the PMC team. We always look forward to future projects with Penske Media Corporation.

Mia Levesque