The Soulfull Project

About The Soulfull Project

Formerly a project of Campbell’s Soup Company, The Soulfull Project makes good quality, NON GMO, clean label food that tastes amazing. And they making it available to everyone—regardless of social or economic status. For every serving of The Soulfull Project’s hot cereal purchased they donate a serving of our 4 Grain cereal to a food bank in your region. Their hope is The Soulfull Project will help make it easy for all of us to have an impact on the lives of our neighbors.

Problem

The Soulfull Project is a public benefit company that needed a new custom website to better express its mission, align with the goals of the project, and serve as a powerful communications tool to tell their story and connect consumers to their community and the project’s mission.

Solution

Since the target audience for The Soulfull Project website is consumers who are seeking healthy food and wanting to connect with brands that share similar values, YIKES created the new website to:

  • Explain the mission to consumers and position the brand.
  • Provide product information to consumers.
  • Show consumers the locations they can purchase the product.
  • Allow consumers to purchase products online.
  • Engage consumers by listing community events.