Penske Media Corporation Sales Microsites

About Penske Media Corporation Sales Microsites

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 260 million a month and reaches users in more than 175 countries as well as a collective 390 million social media followers. The company houses a constellation of globally prominent and legendary brands, including Variety, Rolling Stone,, WWD, Robb Report, SHE Media, BGR, IndieWire, Beauty Inc, Sourcing Journal, TVLine, FN, BlogHer, HollywoodLife, Gold Derby, and SPY. PMC delivers exceptional content to consumers, business leaders and organizations around the world across multiple platforms: digital, mobile, social, print, video, broadcast, and dynamic live events. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global leaders and influencers are informed, connected, and inspired.

The Challenge

PMC needed sites for their sales teams to use to show potential advertisers past campaigns they have done for their various media outlets to enhance their presentations and improve sales.

The Solution

YIKES, Inc. developed a custom theme on a WordPress MultiSite install to allow the PMC sales teams to quickly add new ad campaign websites. The responsive, Gutenberg-enabled theme is customizable via the WordPress Customizer to deploy rapidly.