Decibel Magazine is the world’s foremost heavy metal authority exploring the past, present and future of extreme music. Since their debut issue in October 2004, Decibel has exhibited an insatiable curiosity for all things heavy, covering both the underground and mainstream with painstaking obsession and irreverent humor.
Decibel had outgrown their Squarespace site and they wanted to have complete control over banner ad placement. Their old site did not reflect the magazine’s personality or present their original content in a way that aligned with their brand.
From our very first proposal request through the website launch and ongoing maintenance, the YIKES team was super responsive to our questions and totally transparent about the process. The time they spent getting to know Decibel, our brand and our culture is completely evident in the finished product, which is exactly what we wanted – a clean, navigable, user-friendly and unique website to which we are proud to direct our readers.
Alex Yarde, Director of Sales and MarketingWe met with the entire Decibel team to talk to get to know them and talk about their vision for the site. We came up with a design that properly reflected their brand as an extreme music magazine. We also created a customized banner ad management system so they could have complete control over how ads are displayed and not have to rely on a third party system. We migrated over five thousand posts from the old Squarespace site to the new site and developed multiple templates to highlight unique content.
As a company with many music lovers, we were thrilled to build the new Decibel Magazine site and deliver a product both teams are proud of.
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